Ship is all you need.

You explain the problem.
I ship the solution.

Founder, former creative director, hands-on product builder. I connect business strategy, design, and technology—and take products through to launch.

60,000 usersat a company I co-founded

Coca-Cola & BMWcreative work for global brands

In the App Storefrom concept to release

Selected work.

01 / 03
AI workflowRunning daily

A decision
system.

Turns incoming tenders into bid/no-bid recommendations and a daily digest. Uses an editable playbook, with evaluations to check its decisions.

Read Evaluate Decide
OPPORTUNITY ENGINECASE / 024
01 / INTAKE

Signal in the noise.

NEW OPPORTUNITY09:41
A better public website.

Invitation to tender · Digital services

“We’re looking for a partner to rethink our website and make services easier to find.”
Brief.pdfExtract scope
One brief. A hundred questions.

Illustrative workflow · Sample opportunity

Experience that connects.

02 / 03

I started as a copywriter at Publicis, competed at Young Lions, and went on to lead creative for Coca-Cola, BMW, Nestlé, and Samsung.

Today, I bring that experience in positioning and communication to building products people can understand and teams can run.

CopywriterCreative directorFounder & builder
Max’s collection of conference passes, including Young Lions competitor badges
From the archive / Young Lions
Coca-ColaBMWNestléSAMSUNG

More work.

03 / 03
04Verification pipelineResearch

Matches claims to footage, with timecodes and evidence verdicts.

Searches archives, transcribes footage, and checks frames. Each claim receives a verdict: verified, likely, unverified, or conflicting.

05Scan 3025macOS

Brought an unsupported scanner back to life with a native Mac app.

A notarised macOS app with OCR and a patched scanner backend. Open source.

Explore project
06movie-swipeWeb app

Film discovery that learns your taste as you swipe.

Import IMDb or Letterboxd, build a taste profile, and find something to watch together.

Explore project
07Knowledge base + botTeam knowledge

Bilingual answers from shared documentation. Handed over for independent use.

A shared knowledge base and a bot that answers from it in the language you ask in. The team edits the content and the bot’s prompt.

Consulting · Employment · Partnerships

Let’s ship
together.

A product to launch, a workflow to improve,
or a team to join.